An article in this month's Time magazine titled "How Disney Builds Stars" talked about Disney's ability to manufacture teen talent. Superstars like Miley Cyrus, the Jonas Brothers, and Selena Gomez all got their start from Disney.
Disney not only manufactures these stars, they have developed ways to keep them with Disney for extended periods of time, instead of branching out to other endeavors (like Hillary Duff). The current model for Disney teen stars is attractive, wholesome 14-18 year olds who can act, sing, and dance. These triple threats have helped Disney stay afloat, despite dropping theme park attendance and DVD sales.
Disney is on the forefront of promoting young stars. They start with a 30-minute sitcom, a record deal with their own Hollywood Records, and a concert tour with Disney-owned Buena Vista concerts. Add on tie-in merchandise and heavy song rotation on Radio Disney and Disney movie soundtracks, and you have a winner.
http://www.time.com/time/business/article/0,8599,1930657,00.html
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