Paranormal Activity is a scary movie made in 2007 that surprised many with its huge success and popularity with almost no advertising or publicity. The film, a movie about a couple haunted by a demon, was shown at a few festivals and then it was released in 13 college towns. It sold out in 12 of the 13 towns. The producer then put the film on eventful.com so people could vote where the film should be released next.
Because of it's success, the producer decided to release it in 20 more towns, where it sold out 33 of the showings. The producer announced he would release it in 40 markets if he got 1,000,000 requests online. He got the desired requests, and the rest is history.
Paranormal Activity grossed $107.1 million in the U.S. and Canada, making it most profitable independent film. This is with literally no advertising or publicity. This story shows how much word-0f-mouth advertising and publicity really matters and how big of an impact it can have in certain markets.
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