Food with Integrity

Chipotle, a popular semi-fast food Mexican restaurant, is popular not only for it's enormous burittos. It is popular for it's promise to customers that their food is fresh and not full of unnatural substances, like antibiotics. 

Chipotle's motto is "Food with Integrity." These are not just words though. Steve Ellis, the founder and CEO of Chipotle, is dedicated to keeping the products fresh, the farms and dairies sustainable, and the food tasty. The following link to their website further explains their goals and practices. 

http://www.chipotle.com/#/flash/fwi_story

The great thing about Chipotle from  PR perspective is that it lets the world know what a great job it is doing, which in turns help business. Chipotle has huge billboards advertising the fact that their chicken is antibiotic free. Printed on their cups are stories about how Chipotle is making their food safer and how they support family-run farms and dairies. 

Chipotle is an excellent example of a restaurant that doesn't keep money as their bottom line. They realize that if they maintain a good relationship with their publics, business will flourish and grow, like it has for Chipotle. 

Spit Blood TCU

I saw a link to a website called Spitbloodtcu.com. Obviously, I was intrigued so I decided to check it out. It turns out it is a blog a former TCU student about the TCU football team. It combines humor with legitimate sports knowledge. This blog appeals to fans of all levels because it's not cut and dry statistics like other sports blogs. Any TCU fans should check this blog out. 

http://www.spitbloodtcu.com/

Up-and-comers

CNN.com published an article titled "40 under 40." It contains a list of the rising stars of the business world. I found it interesting that a majority of the people honored created/owned/ran Internet web sites. The number one spot went to Sergey Brin and Larry Page, the creators of Google. Number two was Mark Zuckerberg, the creator of Facebook. 

This just goes to show the growing impact of the Internet on every type of business, from social networking to volunteering to stock exchanges. Check out the list for a glimpse at the future of business. 

http://money.cnn.com/galleries/2009/fortune/0910/gallery.40_under_40.fortune/index.html

Frogs for the Cure

        TCU will be hosting it's annual Frogs for the Cure game November 14  for the TCU vs. Utah game. All money raised will go to the Susan G. Komen foundation for breast cancer research. If you buy a t-shirt through a TCU organization, you will be able to go on the field during half-time and help make a human pink ribbon on the field with the band. A video will also be shown during half-time with stories from breast cancer survivors and other facts. 

Three dollars from t-shirt sales will go to the Komen foundation. A percentage from ticket sales purchased through gofrogs.com will also go to Komen. 

TCU was the first university to do a program like this, and now other schools and even NFL teams are putting on similar events. 

Check out the Facebook group (Frogs for the Cure) or Twitter (frogs4cure) for more information and updates. 

Help be a part of the cure! 

gofrogs.com 

It's a bird, it's a plane, it's balloon boy!

     The hype about balloon boy, the six-year-old thought to have floated away in a helium balloon, has spread like wildfire. News stations, blogs, and gossip websites have covered this story for the past week, with millions of people actively following the story. The controversy continues, even though the boy, Falcon, was found in his attic. Now people are questioning the validity of the story, with some saying it was a publicity stunt for reality TV. 

Falcon's parents are now facing charges of conspiracy, contributing to the delinquency of a minor, and false reporting to the authorities. Their house was raided by the police. 

This leaves the question, was it worth it for the publicity? I think not, but Americans will continue to follow the story to see what happens next. 

OMG So Superficial

      Gossip blogs have become all the rage, but I never understand the draw until my best friend introduced me to the Superficial. From the first time I browsed the gossip site, I was hooked. It isn't that I'm obsessed with staying up to date with celebrities, I just really enjoyed the blogger's writing. Yes, he posted about all the goings-on of the celebrity world, but his writing was witty and definitely not politically correct, which is refreshing. 

For those who enjoy the occasional story about Miley Cyrus or Paris Hilton, or for those who just want a good laugh, check out the Superficial. (Those easily offended beware.) 

http://www.thesuperficial.com/

Ch-ch-ch-changes (climate that is)

       The organization 350.org is taking a stand against climate change. Regardless of your position on global warning, as human beings we all know it is our responsibility to take care of our planet. 

 

        An organization called 350.org is concerned with climate change. A famous climatologist found that if we let the amount of carbon in the atmosphere grow above 350 parts per million, the Earth will return to the state it was in when life began evolving. This is not something we want. Unfortunately for us, there are already 390 carbon parts per million in the atmosphere. 350.org is holding an event to help bring awareness to this fact. 

         A small group in my PR class is helping promote 350.org's event on October 24. The organization asks people across the globe to hold events that make the number 350 visible to everyone, whether it's planting 350 trees or draping a sign with the number 350 on it. 

 

         Visit 350.org to find locations where the organization is having events, and also to learn about climate change. 

http://www.350.org/