Food with Integrity

Chipotle, a popular semi-fast food Mexican restaurant, is popular not only for it's enormous burittos. It is popular for it's promise to customers that their food is fresh and not full of unnatural substances, like antibiotics. 

Chipotle's motto is "Food with Integrity." These are not just words though. Steve Ellis, the founder and CEO of Chipotle, is dedicated to keeping the products fresh, the farms and dairies sustainable, and the food tasty. The following link to their website further explains their goals and practices. 

http://www.chipotle.com/#/flash/fwi_story

The great thing about Chipotle from  PR perspective is that it lets the world know what a great job it is doing, which in turns help business. Chipotle has huge billboards advertising the fact that their chicken is antibiotic free. Printed on their cups are stories about how Chipotle is making their food safer and how they support family-run farms and dairies. 

Chipotle is an excellent example of a restaurant that doesn't keep money as their bottom line. They realize that if they maintain a good relationship with their publics, business will flourish and grow, like it has for Chipotle.